As of April 2020, Amazon Prime members in the United States have purchased more health, food, and beverage products than they did in February. Pharmacy, health or beauty products have jumped from 42 percent to 50 percent of U.S. Prime members purchasing goods from this category. Household supplies had a 9 percent increase, from 35 percent to 44 percent. Additionally, food and beverage products also went from 35 percent to 44 percent. The popularity of these product categories on Amazon with U.S. Prime members is directly related to the coronavirus pandemic, and the subsequent stay-home orders and social distancing.
Coronavirus impact on the most popular product categories purchased by Amazon Prime members in the United States in the past month as of April 2020
Characteristic
February 2020
April 2020
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eMarketer. (April 20, 2020). Coronavirus impact on the most popular product categories purchased by Amazon Prime members in the United States in the past month as of April 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1112952/most-popular-product-categories-purchased-amazon-prime-members-usa/
eMarketer. "Coronavirus impact on the most popular product categories purchased by Amazon Prime members in the United States in the past month as of April 2020." Chart. April 20, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1112952/most-popular-product-categories-purchased-amazon-prime-members-usa/
eMarketer. (2020). Coronavirus impact on the most popular product categories purchased by Amazon Prime members in the United States in the past month as of April 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1112952/most-popular-product-categories-purchased-amazon-prime-members-usa/
eMarketer. "Coronavirus Impact on The Most Popular Product Categories Purchased by Amazon Prime Members in The United States in The past Month as of April 2020." Statista, Statista Inc., 20 Apr 2020, https://www.statista.com/statistics/1112952/most-popular-product-categories-purchased-amazon-prime-members-usa/
eMarketer, Coronavirus impact on the most popular product categories purchased by Amazon Prime members in the United States in the past month as of April 2020 Statista, https://www.statista.com/statistics/1112952/most-popular-product-categories-purchased-amazon-prime-members-usa/ (last visited August 25, 2024)
Coronavirus impact on the most popular product categories purchased by Amazon Prime members in the United States in the past month as of April 2020 [Graph], eMarketer, April 20, 2020. [Online]. Available: https://www.statista.com/statistics/1112952/most-popular-product-categories-purchased-amazon-prime-members-usa/